Friday, January 11, 2008
Brand New Day
Just as a quick follow-up to my past posts about the One More Day debacle I wanted to share the link to Vaneta Rogers' column on Newsarama where she asked several comic book store retailers their opinions on Brand New Day after One More Day.
I was quoted a few times. Rogers seemed to have had quite a few reactions from retailers to this, and she compiled the information very well to show the variety of opinions on the subject.
Notice that I pointed out that our first day sales of the first Brand New Day issue were down 25% from the first day sales of One More Day. It wasn't for lack of traffic in the store either, because we had 20% more transactions when Brand New Day came out this past Wednesday than we did on the Friday that One More Day was released. The first week sales should tell the story even better - it's hard to gage overall success of an issue based on its first day, but the first week usually is a pretty good reflection of how it sold.