Marvel just announced a new licensing deal, one that I'm hoping, as I bet they are too, will grow the youth market/interest in comic books. Let's face it, little kids are BIG money. We have an all age section in our comic book store not just to grow youth interest in comics, but because we know the items there will sell. This deal looks like it will target a variety of ages: young kids with crayons and coloring books and older kids with tracing tables and sketch pads. If they can successfully market this I think it could be GREAT for Marvel, and possibly for the comic book industry too.
And really, who wouldn't want a box of crayons with colors named after Marvel heroes?
From ICv2:
Crayola Gets Marvel License
Based on Marvel Studios Movies
Published: 10/01/2009 03:18pm
Marvel Entertainment has signed a multi-year license agreement with Crayola for arts and crafts products featuring the superheroes from the Marvel Studios’ slate of movies that includes Iron Man 2, Thor, The First Avenger: Captain
Products include coloring books, posters coloring pages, markers, finger paints, stamps, sketch and draw sets, dry erase activity sets, and a light-up tracing desk.
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