Newsworthy

Most of the time comic books are our private little thing - the thing that the 5-6% of cool Americans enjoy. But every once in a while the media jumps onto a comic book event and suddenly people who haven't bought comics in years, or ever, want to see what's going on and buy a piece of that history. Of course many are doing so in the hope that if they save it for a few years it will be worth big money.

You may have seen that recently even Archie comics has been getting in on the media action. Diamond notified retailers in our daily mailer that, "Coverage on Yahoo.com, in the New York Post, ABC News’ Good Morning America and CNN are sure to drive curious readers to the newsstands and comic book shops, some of whom may not have picked up a comic book in years"

And keep your eyes peeled because Marvel is insisting that the media will jump on Captain America #600 with such force that retailers can get an advanced release of this issue (more on that as events unfold!)

As always, if you want to be sure to get a copy you can reserve one from Neptune in advance. Once the buzz hits there's no guarantee you'll be able to get one if you want it unless you have asked ahead.

For Sale, New York Office Building

Built in 1949, the Baxter Building is a well maintained 35-story office building located in the heart of New York, on 42nd Street and Madison Avenue, only a few blocks from the United Nations building.

Incorporating the style of the day, this building was originally designed for the Leland Baxter Paper Company to be use as a hi-rise industrial site to accommodate pulp recycling machinery.

The building's lobby features a snack shop, eye clinic, and NYC Visitor's Center. Four building elevators land in the lobby and there is a security desk and security system on line.

The building's 30th floor houses the building's mechanicals including plumbing, ventilation and elevator mechanisms. This floor has been well insulated to keep the sounds of the machinery from disrupting the floors above and below.

Floor to ceiling measures 24 feet on each floor. There is a freight elevator available for moving in large items.

The former tenants of the top five floors have recently been evicted, leaving a beautiful and exclusive area inaccessible to general tenants in the building and including living quarters, a large laboratory, a sizable equipment room and an entire floor of workspace that any company would be proud to call it's headquarters. These floors have their own elevator accessible only with access cards. Also available to the tenants of these exclusive to floors is a roof-top helipad. Floor plans for this area can be provided upon request.

Here is a map of the area.

For a tour and pricing call 212-213-0391 and ask for Joe Quesada.









This post is in honor of the final Lying in the Gutters column, where Rich Johnston said no one has yet sold the Baxter Building.

Stolen Identity

Fellow blogger of all things awesome, Jim Smash, had this posted on his blog and it was SO blatant that I'm posting it here too.



Seems that Emily is just a young gal who stole the identity of Rosamond. Look at the covers - the cats are almost in the SAME EXACT position. Both gals have dark hair and white Mary Jane shoes on. And both young girls are, of course, strange. There are two words changed in the intro, not including the name. Seriously, this is a clear case of stolen identity! I hope Rosamond has Lifelock or checks her credit report because I would not be surprised if Emily has taken out credit cards with Rosamond's SSN.

The owners of Emily, Cosmic Debris, claim that Emily is not even inspired by Rosamond. Instead she is inspired by Morticia and Wednesday from "The Addams Family," Lydia from "Beetlejuice" and Vampira of "The Vampira Show." But DEFINATELY NOT Rosamond. In fact, Cosmic Debris is even suing the creators of Rosamond, Marjorie Sharmat and Marc Simont, in order to keep the two creators from recovering any damages from the incredibly "coincidental" resemblance between Emily and Rosamond.

According to the brief article about the suit, "Though Sharmat and Simont claim Emily was inspired by their "Rosamond" character, Cosmic Debris denies it. "Emily" has dark bangs and pale skin and wears a black dress, but "Rosamond" is "rosy cheeked and smiling," and wears dresses of varying color. The only similarity seems to be that the two are often accompanied by cats, the complaint states."

REALLY?? That's it, huh, the 3 black cats in identitical poses. The long black hair. The shoes. The similar dress style. The poem that is 90% copied. Those items we'll just disregard I guess. Nothing similar there at all. After all, Rosamond was just a story book girl. Emily is a merchandising license with her gothy gal face on shirts, skate boards and guitars.

You Did NOT Miss Wolverine #72

For all of you Old Man Logan fans who think your comic book retailer doesn't know what he or she is doing because you never got the last issue of the story, blame Marvel, not the retailer.

Yes, that's right. You DID NOT miss issue #72 of Wolverine. I do understand that you recently took home issue #73 and were completely confused. Again - blame Marvel. They needed to move onto the next story line and unfortunately they've (as usual) been pretty easy on the deadlines for the creators of the Old Man Logan story. It's coming out this week (Thursday if you're a USA resident, Wednesday if you're not).

I know you are shaking your head, barely believing me. It's been since those bad days we refer to as the 90's when publishers felt the need to publish issues of their comic books out of order. But I swear it's true! Here's Marvel's official solicitation - with the date of May 28th on it, and the solicitation for issue #73, with May 13th as the release date. Marvel isn't even hiding the fact that THEY are the ones to blame. They let the Old Man Logan story fall well behind deadlines and then had to rush Wolverine #73 - that must have a story tying into other Marvel events. It's crazy! It's annoying! It's Marvel.

You'll get the last issue of the Old Man Logan storyline, not to worry. Just don't blame your local comic book retailer for the out-of-sync issues.

Retailing 101, Making the commitments

A few years back I had a series of columns about comic book retailing called "Counter Intelligence" published on a comic book commentary called sequart.com. Sadly that site is no longer operational and hasn't been for at least a year now. Not to brag, but I always thought these were useful columns for people who were considering going into comic book retailing, especially since so few such resources ever become published in this industry. I used to have many people contact me for more information on these columns, so I know they were informational for at least a handful. Since the former host site is no longer functioning I am going to republish these columns as they appeared at the time of publishing. I will label them as Retailing 101 so that once they are all posted it will be a bit easier to find them all, should someone decide that they are interesting enough to read.



Formerly published on Sequart.com:


In my last piece, I discussed why I became a comic book retailer, as well as why some other folks got into the business as well. There were a couple of key points in that column worth repeating before I move on: if YOU want to become a comic book retailer, do it for the right reasons (not because you have a massive back issue collection you want to unload); and you probably will NOT become filthy rich in a few years by selling comic books. Over the next few installments of Counter Intelligence, I will be discussing what it takes to be a comic book retailer. In this piece, I will go over what I call “Step One – Basic Business Ownership.” I will illuminate you as to what the very basics are, before you ever open a store.

Let me once again insert my disclaimer here: we are only a couple years old, so it is difficult for me to look back and see how successful we have been in the long term. Also, I am not, in any way, saying that we are the most successful store out there, or that my way is the only way. These are just the opinions and adventures of one comic book retailer with one little store in a Milwaukee, Wisconsin suburb who is a handful of months away from celebrating a three-year store anniversary and preparing for our first store expansion. Now, on with the show!

Before you start pricing your back issues, and before you start looking for a store front, there are things that must be done in order to properly run a retail store. Notice I did not specifically say “a comic book store.” That is because this column is going to deal more with the basics of business ownership than specifically with comic books. But, these points are sometimes overlooked by store owners who are more hobbyists than business owners, so they are definitely valid to bring up in the discussion of what is involved in owning a comic book store.

The first and most basic thing is how to run a business. You might be amazed at how many people have asked me for advice on how to run a business and are shocked when I suggest that they take some business classes before they ask a bank for money. Both my husband, Craig and I took business classes in high school and college. After we got married and decided we wanted to own a business together, we took a few more business classes to help us refresh ourselves as well as to get some ideas of what kind of business we might be suited for. We also picked up lots of books at the library and local book stores. I am not suggesting that you get a four-year business degree before you open a comic book store, although I would not object to that should you feel that it would benefit you. But you should definitely take a few classes and read some books on entrepreneurship and managing a business. Often, community college campuses offer inexpensive business classes that are available to the general public. We took classes offered by the local Women’s Business Initiative Association, a branch of the Small Business Administration. Most classes were free or very inexpensive, and the instructors were business owners themselves.

Why waste your time taking business classes just to run a comic book store? Because it is a store, not a rummage sale or flea market, and a store is a business. In fact, a store is a tricky business. If you manufactured products, you just make the product based on orders. If you sell products you convince a person to buy it and then deliver it, and often times you can order it for them after they agree to buy it. In a store, you have merchandise that you must order before you have any idea if someone will buy it. Then, you must rotate the old merchandise as you buy new merchandise. In order to maximize sales, the store needs to be open many, many hours each and every week. To get customers to come into the store they need to know what kind of store it is; that it exists; and that they can find things they want there. Then, the store needs to make an impression upon the shoppers that causes them to come back and to send other people to your store too. Unlike many other businesses, in retail there is a lot of risk because of the inventory and often high rent and fixture costs. Taking business classes and reading up on retail store ownership will help you: 1.decide if you can even handle it and 2. give you lots of tips on getting started and running the day-to-day operations of said business.

Hopefully the classes you have taken and books you have read will also touch on ethics. Honesty is important in all businesses, and can make or break a customer’s loyalty in you and yours. This is no less important for a comic book store retailer. In fact, in order to stand out and compensate for years of unethical comic book retailing, today’s comic retailers need to make ethics a top priority. If you graduated from the Enron School of Ken Lay, then please avoid business ownership altogether. You should not, as a general rule, think that it is OK to sacrifice ethics for a buck. I am often amazed at stories new customers share with me about experiences at other comic shops. The stories frustrate me because these unethical actions turn people away from comic book stores every day, people who just decide that every store is probably the same, and they have had enough. It can be tough to make a decent living by selling comic books, but cheating customers and/or employees in order to fatten your own wallet is indecent, and eventually karma will bite you in the ass for it.

After learning about what is required to run a business, you need to think about the personal demands it takes to do it. Books and classes may or may not inform you about the personal investment required to run a retail store. First, the hours are long. As a new business you might not have the finances right off the bat to be able to hire a fleet of employees, so expect to have to put those hours in yourself. I am at my store every single day of the week except for every other Sunday and the occasional holiday, and often I am there from before we open until after we close. Depending upon the day, it could be anywhere from five to ten plus hours every day. Sometimes, those hours fly by, and other times they drag on and on. This time investment makes it difficult to have any kind of life outside of the store. (I have taken one non-comic book oriented vacation since we opened the store.) I do not have children, but parents should consider this time commitment and the impact it could have on their family before they plunge head-on into it.

A second personal commitment is financial. I will talk about money and financing more in a future installment, but there are some financial aspects to consider in this segment of my discussion as well. You should have at least a portion of the money you need to start the business come from your own pocket before you ask for a loan from a bank or other lending institution. As a new business it can be very difficult to get someone to give you a loan, so having some of your own money to invest helps. You also need to think about getting paid. What are you earning now? What will your business be able to afford to pay you in the first six months, or year or two? Can you survive on that income for any length of time? Most retail stores take three to five years to become “established,” meaning it takes that long for them to become well-known in a community and reach a business plateau where one can be somewhat comfortable with annual earnings projections. Can you survive financially on a comic book store owner’s income for three years? As I mentioned before, you probably will not get rich owning a comic book store. If you are looking for a business that makes you lots of money so that you can travel, buy nice cars and retire early, I would suggest that you avoid a career in comic book retailing.

The final big commitment required to own a comic book store is an emotional one. There will be good days and bad days, emotional highs and lows. Deadlines for orders loom, telemarketers call at the worst times, good customers come and go, vital merchandise can get damaged or delayed, landlords can be a blessing or a curse… There are all kinds of daily events that can make or break a day, or one part of a day. One day you could be patting yourself on the back for your great idea of opening a comic shop, and the next day you could be slapping yourself for getting into this mess. You need to be prepared for these emotional ups and downs. It is a good idea to have someone you can vent to, or an activity that helps you release your stress, in order to keep yourself from getting high blood pressure or having an emotional break down. If you can’t do it, accept that. There are plenty of people who just cannot stomach the emotional risks required to own a business, and plenty who thought they could only to find out that they could not.

If I have not scared you away from comic book retailing altogether, then read my next column and find out what comes next when heading down the path of becoming a comic book retailer. For those of you who have no intention of selling comic books for a living, but enjoy the insight into what your local retailer has gone through to bring you those lovely 32-page colored books, I promise to try to continue to make these articles both interesting and entertaining. Go ahead and post your comments here and feel free to send me an email (neptunecomics@sbcglobal.net) if you have specific questions for me.